well I don't understand why people are getting so annoyed by this.
Firstly $129.99 is base line price - this does not include tax and some states charge 7% which would the equivalent to $139.09 now todays rate is £1=$1.49 which would then be the equivalent to £93.88.
Now obviously we don't pay american tax so take $129.99 which equals to £87.73 then add 20% VAT which would then equal £105.28.

However then we run into a little known problem called the EU. They want to regulate everything and if you want to sell video games within any EU country you need to pay to have a product evaluated and age rated etc and unfortunately these costs are passed down to the consumer. It is something we have to deal with and if consumers don't want to pay it and if you keep hounding company's for passing down these costs they will just give us the <^> and say well screw bringing out games in the EU so please shut up.