I'm probably going to get stuff thrown at me for saying this, but I really wish SE would try to make their trailers more appealing to people who aren't already playing FFXIV. That doesn't mean they can't appeal to current players as well, but it would be nice if they had promotional appeal also.
Seriously, almost nothing in that trailer will make sense to anyone who isn't already an active player. Perhaps worse, parts of it will just downright strange or silly to gamers who could potentially be turned into future subscribers.
Bit of history here: As a FFXI fan I eagerly awaited FFXIV's launch. I had an opportunity to play FFXIV during its original beta and couldn't have been more disappointed with how the game turned out, and so I left with no intention of ever looking back.
However, post-relaunch I kept hearing great things about it. And yet, every time I looked at one of SE's FFXIV-ARR gameplay trailers I would immediately lose interest. As an outsider I found absolutely nothing appealing about them at all - all I saw were odd and/or comical scenes and characters standing around stationary for far too long with enough particle effects to blot out the sun. The content looked drab, the editing seemed horrendous, and ultimately the videos made little sense.
And that's really too bad, because (despite the trailers) I eventually bit the bullet and decided to give the game a try first hand, and now I've really been kicking myself in the pants for not jumping back in to FFXIV-ARR sooner. Those videos didn't just fail to entice me to give the game a try, the went as far as discouraging me from looking further.
Now, as an active player, the videos make more sense. But it's difficult to ignore the negative impact they had in luring me as a customer to this product. I really like this game, I'm just disappointed that I can't use videos like this one to lure more friends to it - I know them and their reaction to it would not be good at all (and yet they'd probably really like this game).


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