Microtransactions are here to stay. And they are a good thing.

[Abriael]

Utter nonsense. It's not reinvested and if it is it's in new cash shop item

This is (as most arguments made by those that irrationally oppose microtransactions no matter what) completely false and inaccurate.

The investment required to make this kind of items is absolutely minimal compared to the revenue they bring. A large percentage of what's left is normally invested in general features to keep the playerbase happy and subscriptions stable or growing.

because double dipping is frankly unacceptable.

That's great, because you're not double dipping or even required to dip. Your subscription dips for a fully featured game that gets updated with large amount of content periodically. Microtransactions are a separate and marginal element for which you can completely avoid dipping.

What the hell is this, Kotaku?

I'm hurt and insulted, good sir.