Not only mystery but....danger.

The only time I feel I am in danger is...well, I don't. You can just run away from a mob if you need to making it of no consequence to you if you happen to aggro it.

Not everything needs to be melt your face off if it sniffs you out, but it would be nice to have some REAL threat to deal with when out in the open world. I mean WTF is a snurble gonna do to you?

Hopefully in the expansion we see a bit more of this. Maybe even some more dragon lore type mobs. Also to comment on what was shown in OP. It to me also looks like antlers. So maybe it is a true hunting/hunters guild ala Jaegermeister. Maybe the class is Herder and the job is Beast Master.