If I buy a CD or an Art Book that comes with a minion, I've still got a tangible item in my hands that has worth and can be resold if I so choose. Its mine to keep even if I stop playing the game. So in that case, the minion in game is a "bonus" with really no value.
Buying a minion on the other hand, is tied to the game. I cant hold it or resell it. It has no cash value, though it may have sentimental value.
Companies have gotten VERY good at selling virtual items that have no real worth. Emotionally it may mean something, but for that $5 or $20, you have nothing tangible to show for it other than pixels on a screen, which are tied to a game you're already paying for every month.
You cant get something for nothing... but you sure can buy an awful lot of nothing for something if you keep listening to companies who sell digital items. They're banking on it. This generation puts more money into paying for virtual items than they do putting away for retirement.... and its going to come back to haunt them one day.



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