Quote Originally Posted by Vhailor View Post
This is absurd
Its not really. Granted it wont be held to the same growth standards as other products for obvious reasons (ie its a diff product), but it is held to some kind of growth standard. Just because its a cash cow doesn't mean it has 0 growth as a benchmark; it just means that growth, while necessary, does not trump retention. The presence of inflation in any economy makes growth a requirement. A cash cow that cannot keep pace with inflation will actually lose you money over time. That obviously defeats the purpose of the cash cow.