Just imagine what the anniversary would have been with a cash shop. No DQ, FFXI and LR fates, no Minfilia and Thancred minions, they'd have all been available at the cash shop! How many people will buy the "Huzzah!" emote when the 2nd birthday comes?

I still can't believe there are so many people who ok with saying "yeah I'll pay more money for the things I got for free before"
You just want to be ripped off and have no issue with it
Hit the nail on the head.