Casual players have gotten what they want. How else was Squeenix supposed to answer the casual players cry for some better looking gear? Some people don't feel like killing Ifrit with a 1% drop chance at getting a horse. If people are fortunate enough to have the extra money to spice their character up how they'd like and don't have extra time to farm, so be it, the loot looks different, but now the causal player can have an identity.

The people that are saying this is the end because they have to decided whether or not new content is going in the cash shop or in the game, I don't think that was ever a question, I think all it shows now is that they have an abundance of content and instead of giving it a .0001% drop rate on some EM primal, they have enough content to give the casual player a chance to ride a horse around. They have finally reached a point in the game where their not pushing themselves to the limit for more content, there's is finally extra.