Quote Originally Posted by Reishi View Post
Do people who reduce the ice bucket challenge to mere chain mails even have the slightest idea about what it actually is about?
If I work in actual medical research can I reduce it to chain mails?

The fact awareness "needs" to be raised is more of the point. Why do we have such limited resources in the first place? Why does it take an advertising campaign to move said resources to a specific cause? Why can't we distribute research investments based on % of the population and the degree to which they negatively effect?

Oh never mind go back to watching youtube videos of people ice-bucketing themselves.