Just because you choose an arbitrary meaning for the word "earn" doesn't mean people aren't earning things by grinding them. Spend the time to earn the items or don't get the items. "Hey SE, I don't want to play your game and take my time earning rewards on it. Please just make me log on and receive i110, every glamour item I want, etc, so that I can immediately start "earning" items through challenges that I arbitrarily determine to have drops worthy to be called "earned."