from the current state, it makes sense that they didn't do any commercial

more advertising = more people who going to play, quit and criticize the game

that's why they'll start advertising when they really think the game is ready
This is stupid, it's not like they didnt advertise because they new it was crap. The devs were blind and released it because they actually thought it was ready.
That said, yes, when the ps3 version is ready, they need to do everything in their power to make this game known. They need the critics who matter (ign, gamespot, g4) to acknowledge that it's a better game than it was. They need ads.

I personally cant wait for the ps3 version. I'm sick of having to take turns with my wife to play. we want to be able to play together.