Getting glamour gear, the correct glamour crystals, or dying AF ........ vanity is often harder to obtain than the initial BiS gear! It probably makes more sense in Japan. When I think of the typical JRPG (narrative based, set characters), then compare it to the WRPG (customization based), it's just not the same...

Japan, where everyone looking and playing the exact same is free, but standing out costs more time/money.