Lack of a Seasonal Event for the summer.

[Mikita]

I personally feel like they wait too long to begin the summer event.
Around where I have live...and lived, school and colleges starts mid-late August. They should of released it mid July at the very latest.

FFXIV tends to follow seasons in Japan. We just ended our "rainy season" here in the Tokyo area, so it's now officially summer... and this basically lasts through August, so we should be having a summer event in the coming weeks.