This alone is a problem. Should not have to use alts in a game that suppose to allow you to play everything on 1 account.
Why is the onus on us to deal with bad design? Creating an alt on the same server actually costs money. Plenty of people wouldn't do that on principle alone, not to mention the insult of having to level another character to play content we've already payed for, and then payed another $2 a month for. SE offering a paid reset of coil is more simple than doing this. Fixing the lockout so it's fair to everyone would be simpler than this.

Selling runs is bad m'kay
The selling runs argument is naff, who cares if some people do it, what difference at all does that make to other players? A few more bads running around in someone else's precious coil gear? Who really gives a toss. It's been going on since 2.0 and in just about every MMO in existence.