Maybe this is what they want, it's clear they need more servers for stuff like housing, and it's very common in MMOs for subs to drop after the new wears off. This could just be a clever trick by SE to get those people that will eventually leave then to go ahead and leave now. This way they don't need to pay for more servers that they won't need in the future, they weed out all the players that will whine and quit if they release solo content that takes more than a couple days to complete, and their numbers stabilize making it easier for them to plan from a business standpoint. Sure they need players to keep games going, but gamers need games to keep playing, and in the end one person's sub, hell 1000, or even 5000 subs don't mean a thing to them right now. Every person on these forums that has whined about atmas can leave, and it would show up a decimal in their quarterly figures.