I'm a bit curious as to why folks equate "casual player" to fickle loyalty? As I've always understood it, to be a casual player means to not devoting all one's free time to a single game. Hardcore players grind and grind to be the best of the best, as soon as possible, while casual players take their time. A casual player, given time, will be as effective a player as a hardcore player, provided that new content hasn't been released that left that particular plateau in the dust.
A player can be casual AND loyal. In fact a casual player is MORE LIKELY to be loyal, as it takes them much, much longer to completely consume the content offered by a game, whereas the hardcore players will quickly devour all there is to be had, and then sit spinning their wheels doing the same thing week after week, complaining about lack of new content (which, when they DO get new content, they use up in a week or two), until they jump ship because they simply can't take the boredom.
There are people who flit from flavor-of-the-week to flavor-of-the-week. There are casual players. These categories, of course, intersect, but they do not completely overlap.


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