Enmity "potency"?

[Brannigan]

In general later steps in combos = bigger numbers. Other than that,

Shield Oath and Defiance cause you to generate 2x the damage you see in hate (and this stacks with other multipliers)

Flash: 500 potency (modified by Maim, Shield Oath/Defiance damage penalties, Attack Power buffs like STR potion and Berserk - NOT modified by Fight or Flight)
Overpower: 5x damage dealt

Savage Blade, Skull Sunder: 3x damage dealt (600 potency in combo)
Rage of Halone, Butcher's Block: 5x damage dealt (1300 RoH, 1400 BB in combo)

Steel Cyclone: 3x damage dealt (also can only be used in Defiance so tack on another x2, ignores the damage penalty from Defiance also so it's kind of worth a little more [or everything else is worth less depending on your perspective])

Shield Lob/Tomahawk: 3x damage dealt

Ability use generates 70 enmity
Provoke puts you at the top of the enmity list +1 (so a blm does 50,000 dmg and you provoke = your hate is 50,001)