Quote Originally Posted by Raynar View Post
There is a notice on this...

Notice: The NA version of FINAL FANTASY® XIV: A Realm Reborn™ will require a North American Square Enix Account to play.

A Square Enix Account without any previous Windows version of FFXIV registered, may receive 30 days of free game time.

Monthly subscription required to play.
This notice was added only several hours after ARR went on steam. (Obviously causing lots of misunderstanding within those who didn't read it)