Both Wal-Mart and Amazon are bad examples.
True, Wal-Mart undercuts the other competition in town but they do so at the expense of their minimum wage employees and overseas child labor. After undercutting for so long, the other business go under, making Wal-Mart the only option in town and giving them a pricing monopoly.
Amazon actively fights states in the US that try to pass laws to charge sales tax on internet-based transactions. How is that not an attempt to write the rules in their favor?
To suggest that "real" businesspeople don't try to maximize profit is both ridiculous and laughable. Of course they try to maximize profit; losing money is the other option. Ever heard of an oil company, pharmaceutical company or even a gun company "breaking even" and selling products at cost? Of course not; they post record profits year after year because they're maximizing profits.


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