Yep, Just as Ayane stated here, it was like that in 1.0. Only, most people used their "Player shops" as storage and had items in there for 9 all the way across. Sometimes they put up items to show off the fact that they had it, most of the time it was for storage. Other times it was just stuff they were trying to get rid of.
In my book, it wasn't anything to really call home about. I, personally, wasted scores of minutes looking through people's shops whenever they were standing around to see if I could get a good 'deal'. Lol. In all of 1.0, I never found that. All-in-all, I'd rather stick with the market boards.