I just stared playing yesterday and I noticed this the first minute I walked around Ul'Dah. There are players, but the NPCS and the city itself feel really dead and empty.
Heck, I would be happy if SE just copy/pasted a lot of NPCs that just walked around for the sake of it, but I know they can make something better. Ul'Dah should feel like Rabanastre from FFXII (in terms of population), so if SE could do it on FFXII they can repeat the same formula. There are a lot of NPCs in Rabanastre that don't even have any dialogue, but even so they add to the sense of immersion and give life to the city.
Oh well, even with that complaint, I'm still having fun with the game. And I need something non-productive to do in Summer so yeah
