content should last almost to the point of the release of new content.. which is the point of lockouts etc. If not, most people would be finished with it in a week or 2, and then as time goes on, there wouldnt be anyone left to do the content later. In a game in this early stage where there is only a small amount of content, if everything is completed in a week, you cancel your sub. It would be like if netflix had 5 movies and you watched them all.. keep paying for it? no.

As far as housing goes, lots of people asked for earning gil to have a purpose. They want goals that you can make progress on instead of relying on RNG for a long time. Think of gil as tokens, and you just need ALOT of tokens to get your house. Sad thing is what this is doing to the economy. Some people in the MMO community still enjoy working towards a goal, without medium to long term goals, the game has 0 purpose.