Yup, they have it setup on something like 15 screens. Friend of mine is there at the moment, and he commented on how small the SE booths were overall.
SE always has a fairly small show. Last year was a tiny booth with FFXIV, a big screen showing some trailers and about 10 or so demo setups with some downloadable games.
Oh and action figures, yay.
Fairly small show? you kidding me!? they promoted the crap out of this game, had a huge banner across the entire enterance, i dont even think that happened this year, they got full on announcement on Sony conference (which is weird as they're not first party sony or exclusive even though the guy thought they was) and had lots of booths all over promoting it, even got its release date then so it was pretty mental time.
If only we had known....
Historically it has been excluded from the "lineup" and given its own floor space. In 2005 it wasn't even in the Square Enix booth as I recall. Even then it was like it was the red-headed stepchild of the company.
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