This current discussion in the topic reminds me of something I read on Gamefaqs when doing some searching for certain keywords.
About a month ago I saw a thread on the gamefaqs FFXIV forum for the Pc version asking when the game was coming out. The poster didn't know it had released because he had never seen any merchandising or advertising and was genuinely shocked that it had been out for almost 6 months without hearing about it. Of course the thread then deteriorited into a bunch of gamefaqs trolls slamming the content and claiming things that had been fixed as far back as decemeber. But its gamefaqs whatcha going to do.
The point is, in the US and europe they did a piss poor job advertising the game which might save them if they DO advertise for the PS3 launch.