One of the reasons WoW had 14 million subscribers

[Jinko]

One of the reasons WoW kept its subscribers over the years was indeed its fluid and responsive combat. UI addon support was a big one too. Two things this game doesn't have and desperately needs.

We are getting add on support in 6-8 months, of course it won't be anywhere as open as what WoW uses and from what I last heard its programming language is flash /puke

Actually. What happened is that Vivendi, Blizz's parent company, bought Activision. And, rather recently, Blizz bought itself out from Vivendi. I'll let you do the math there. Also, Blizz still had majority say over Vivendi when it came to WoW and Activision didn't really have any. I hate when people spout this nonsense without looking into it because someone started a rumor years ago.

Copied from Wiki
Activision Blizzard is a video games world leader, with a revenue of 4.76 billion dollars in 2011, notably based on the success of some of the studio's franchises such as Call of Duty and World of Warcraft. Vivendi owns a controlling stake (63%) in Activision Blizzard.[4] As of July 25, 2013, Vivendi has reached an agreement to sell off 429 million shares of Activision Blizzard. The deal is set to conclude in September 2013, leaving Vivendi with only 83 million shares (12% stake) in the company; thus making Activision Blizzard an independently owned public company with majority of the shares being owned by the public.

I couldn't care less who owns them, the fact is they still have shareholders.