I think it's probably the best use of in-game time. I bet they are all geared from said content already. So now they will amass a gil fortune and then EBAY the account for a nice lump of cash. I mean the "endgame" here is the total opposite of fun and interesting. The fact there is such a large market for paid runs is evidence of that. Once players get their shiny weapons the allure wears off in a week or two. This game turned out be such a dissapointment. Oh well, im sure the special snowflake hardcore raider crowd is in love with this trash.