
To the OP, there is nothing wrong with the selling of endgame content for an in game currency since it is an amazing way for a guild who has the capacity to carry others the ability to fund their materia/repairs for the gear and content to come.
Personally I've sold heroic raid kills in WoW in guilds I've been in and we did just that we used the gold we earned via selling runs to fund the whole guild's flasks, gems, enchants and food for the current and following raid tiers.
You'd be quite surprised actually... One of the best ways to gain mass amounts of gold is by selling endgame content runs and if you look at WoW you'll get quite a few Asian based guilds on most NA/Oceanic servers advertising in trade selling heroic content and pvp carries for ingame gold or real world currency.
I used to see this in EQ2 a lot. I am not a big fan of selling loot rights and clears. The only problem I see with it is people buy gil, credits, gold w/e are also the type to pay for clearing services. Many crews that sell services (not all) use 3rd party software. There are web sites that sell scripts and programs so one person and run a whole raid themselves. People are just so lazy. I would wait and get it done myself wipe after wipe then pay someone to run me through.
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