While I do agree, mostly the difference isn't noticeable. As was mentioned in a different thread, a lot of the time it's people wanting to get in an extra hit before moving to maximise their DPS. I personally live in the UK, playing on PS3 and only have issues after 6pm due to my ISP, before that it's completely fine and have no latency issue whatsoever. It probably varies between people, ISP's and gaming setups but I don't think it's as big an issue as it could be and is most likely due to your ISP rather than the location of the servers.