People are so quick to assume an idea is dumb or delusional. The truth of the matter is, there are a lot of other software developers out there that have already solved problems worse than this faster than this. Read into how blizzard handled the Diablo 3 launch perhaps. Sony on Planetside 2, or hell even planetside 1. I hope I don't have to cite every mmo launched in the last 10 years. Frankly, Square was well aware of the number of copies of the game they sold, and had ample opportunity to prepare for this level of traffic.