When creating a character, if you choose a name that's already taken, a message will pop-up saying “This name is already in use.”
In the event that someone has the same exact first name and last name after we transfer characters from FFXIV 1.0 into the worlds used in ARR, we will check who originally had the name determined by certain priorities. As for what those priorities are, we will be announcing this on Lodestone in the future.

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