If how grass looks is a big issue for you in a game then I think you should consider yourself happy. I think UI, gameplay and accessibility far outweighs pretty grass. But that's just me.

I don't mind they working on cranking up the graphic settings but putting time on making grass pretty considering the other problems the game had is not exactly the best priority. The great thing about MMOs is that you can always update them, the bad thing about MMOs is you rarely get a second chance if you fail the launch. I'm pretty sure if AAR bombs there will not be a third chance. Pretty grass will not make people stay if the other stuff are not up to it, the devs are humans, they can't just snap their fingers and have everything they or the fans want. So let them focus on the important stuff and once that's done, focus on pretty grass and wet effects. Maybe that's the reason they're not supporting DX 11 at launch... time and deadlines man, what a pain in the ass.

The game is by no means ugly as it is already.