Are people recognizing ARR?

[Zehira]

For players open beta will be a time to shine on the internet - till then I'd more focus on getting your friends psyched on trailers.

SE isnt put out enough content for people on the internet to bite on. For example you post a few videos on your fan blog and then people see it go oh wow and then watch some not so oh wow alpha trailers.. It wont be as powerful as an effect as if there was more content out their to absorb (whether from SE or open beta fan stuff). While your friends you have a lot more control and ability to explain contents and questions that arise.

I was thinking that ARR will probably come out this summer so that means SE can show off to many people at E3. It's a good thing because most of them will know when is release date so they don't have to be mad and waiting.

[Radacci]

I was thinking that ARR will probably come out this summer so that means SE can show off to many people at E3. It's a good thing because most of them will know when is release date so they don't have to be mad and waiting.

it will come when phase4 ends. which in worst case scenario is june:ish. but i dont think there will be a worst case scenario, so it will come earlier.
they don't really need to appear on E3, i'm sure various magazines are keeping an eye out, and will make reviews. And SE will start marketing when OB is nearing its end.