10/10 post, Indigo. Humor, insight, and frank opinions. I particularly agree with the idea that ARR may never be profitable for SE, but feel that you're being too optimistic about the intention behind the project. For how long it took FFXI to be profitable, and considering that it never had any major hiccups along the way (unless you count WoW coming out and taking over half of its initial base), ARR will take over a decade of consistently strong customer presence to turn profits...especially when you consider high dev costs to create the new content, and the overwhelming difference in legacy payout to the average customer. That would make it the second most successful MMO in history next to WoW alone.