The lore posts are boring as hell to read and almost never tells us anything new or interesting, maybe I just don't like the format its presented in because I usually love lore.

Thing is, most of us don't refresh the lodestone thinking "Oh boy! I hope there's a contest/lore post!" we're here for ARR or the final patch info or that list of items that won't make it to ARR that they promised us 2 centuries ago or maybe a letter from Yoshi (even though he hasn't written anything worthwhile lately) or anything else that is actually relevant.

How about some concept art? or showing us some new equipment/monster/area models or anything else related to ARR?