In everquest as a reward for world firsts, they would occasionally name one of the items after the first guild to beat certain bosses. Like the item named after Cestus Dei.

It would be nice if in 2.0, the first free company (world first) to defeat a patch boss could have a loot or item drop named after their company - ie change the name of the item so that all players who obtain it have it as that name.

Like (using D&D random names here) Flaming Longsword of Prismatic Llama or Full Plate of Dreadnought.

It works as a great reward and recognition to those who are the first to defeat content.