if you push something in front of people for a long time yhey will most likely try it.
Wow was one of those things like it or not, my girl that does not play any type of games know of WOW
she even thought i was playing it. If your making a game for global gamers why not advertise everywhere you can, at less the main markets anyway.

If they have no info for public then i guess there is not point in advertising
about word of mouth i readdy don't think ffxiv will get any positive