Have fans make the trailer.

[Enma]

This is a great commercial to me:

http://www.youtube.com/watch?v=bXA3nUMA1KM

[Shadowedge]

For XIV
http://www.youtube.com/watch?v=mpde_anD7B8

This isn't any different from the first ARR CG trailer we saw, aside from slower pacing. There's no info regarding combat, or any gameplay system for that matter. It's just a montage of cinematics, which really aren't telling a story.

That's not necessarily to say the official trailers are light years better, but to claim the fans can make a better trailer, without showing a better example doesn't make any sense.

[Andrien]

I like this a lot!

When I'm Miqo'te

[Shadowedge]

Gameplay, you say? Not to toot my own horn, but.
/ShamelessPlug

Beep.

Beep.

And to a lesser extent, beep.


But on a whole, I agree. Almost anyone can take a bunch of cutscenes, throw them together, and match it to music. Takes another degree of patience, timing, and work to include actual in-game footage inbetween any cutscenes you might be using, and I couldn't imagine making a video (as terrible as they might be) without it.

Possible double-post, but these are definitely better than the OP's examples.

Although to me, from a trailer standpoint, pacing felt a little slow, and even though there was gameplay shown, those segments didn't look much different than the cinematics; they mainly showed off fancy animation, instead of actual gameplay mechanics. The whole thing also felt a little long to me, and the series of shots felt a little disconnected. It didn't give me much sense of what the game was about.

Again, I'm not saying the official trailers are any better; just putting a little critique out there. And also, this is just one person's opinion, so take that as you will.

[PSxpert2011]

I think this one is the best to promote ff14...
When I'm Miqo'te

/bigclap

LOL, Self-promotion. Still fun to look at. (Goodjob)

This is a great commercial to me:

http://www.youtube.com/watch?v=bXA3nUMA1KM

Awesome cos-playing and modeling but take out and replace the CGI movie scenes with in-game action, it would've been perfect!

With all the hoopla over the recent trailer, I can't be the only thinking who ever is making these just isn't very good at it. With the exception of some well delivered trailers like "Limit Break" it seems sup-par trailers is a common problem for SE generally speaking.

Then I realize I seen so many fantastic video's produced by fans over the years, such as

For XIV
http://www.youtube.com/watch?v=mpde_anD7B8

...

Just a thought.

I really dig this. It has all the elements SE should be including in theirs'.