Most clamoring for F2P are either under-age and don't want to badger their parents for their Credit Card or are simply cheap.

10 dollars a month for a premium MMO is not asking too much which I hope FFXIV will be. Hell, even in games like DC online you pretty much need to pay the monthly fee to even accomplish anything of note. So I'm happy to pay 10 dollars for an all-inclusive game with everything I need to get IN THE GAME and not some online cash shop.