They get boosts at new content and dive before hand... but wow's been in decline fo r some time. Check out stock reports.

Wow is old. It's out dated. BLizzard needs new. THey are draggign people and it's outdated engine out as long as they can and fans blindly givve in with their over priced exapnsions with limited improvements. Cataclysm was MEH at best. Other then soem minor tweaks, it's still old looking.

A new MMO needs to be new. Not based on old engines, old style, and over played , lack luster quests. XIV needs to build on that a tad itself, but has more story behind it. They made it a bit too easy to do to be like old mmo's.

A wow close would be the end of the game, cloning old tech is poor choices. Usingn familiar aspects can help the transition. I don't want a simple minded game like wow with repetitive quests in small areas, with instnaces thrown in. I want stories that are shown and told with meaning. Something WOW always lacked.