The confusing thing is they said they would release the 2.0 website shortly after E3 but held back the promo video at E3 because of their new marketing philosophy of "a flood of 2.0 info" in August versus "a slow trickle." Isn't that sort of counter intuitive? I mean why not hold the website back until August if you are trying to release a flood of information at once. To me, the website will contain a great deal of information pertaining 2.0 (you could say a figurative flood's worth relative to what we have now)... So then why hold back video...? Why release the website shortly after E3 and not in August...?

Guess time will tell, speculate until then!