What can SE learn from Bioware's failing Star Wars MMO?

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When SW:TOR first came out, I had a blast, it was pretty fun but I soon found out that there was so much wrong with the game;

Quests revolved around "Kill 20 of this, kill 10 of this, now go kill 60 of this. Stage 3 of the quest? ok, go kill 40 of that same mob" and it was like that from 1-50. There would be the occasional "Go click on the blue highlighted object" but that's about as varied as it'd get.

If you levelled a 2nd character on the same faction (repub/empire) there was only a small handful of quests that were different -- the class specific ones. For a game that revolved around mainly questing for levels, this made it very monotonous, very boring especially with the "Go kill x amount of these" over and over and over again. (Thinking of Taris still makes me want to punch somone, way too many rakghouls!)

The customer service was BY FAR the worst I've ever encountered. I know some people will say "Well square's sucks!" But waiting 3 weeks for a reply to a GM ticket only to be given a copy/paste response that had nothing to do with your original problem is pretty silly.

Only a handful of content once you'd reached 50, which was suprisingly not that much different from content offered throughout the game beforehand. I think the only really unique stuff was Ops since the 'hard mode' FPs were exactly the same as the regular ones but with amped up difficulty for some extra rewards, there wasn't really anything fresh about it.

I could go on and on about the downside of SWTOR, that being said I don't see FFXIV going that way, especially not with Yoshi at the helm. People can say that it was because SW:TOR was so solo friendly that it is dying, this isn't the case -- It's a compounded mix of a lot of things but the game is very instant gratification (Max craft level in a day, high % loot droprate etc), even worse than XIV is I think. That being said, it's possible to make a game solo friendly and still be a challenge in some ways.
Here you can xp solo in leves if you like, it's more rewarding in a party but still viable in a solo setting. This I find is a nice addition to the game, I'm not saying the whole game should be solo friendly, but there should be the option to enjoy that kind of content if you want to, you know?

Wow I'm kinda rambling . . .

TL;DR -- SW:TOR messed up what could have been a great game, and it wasn't just that it was so 'solo friendly' that caused the problems.

Have a good day everyone!