- Don't copy paste too many ideas from other games. It's great to take some ideas and make it your own, but directly copy and pasting like how Bioware did is just sickening.
- Don't have 200+ servers
- Offer transfers early on just in case a few servers drop in population.
- You have to have a lot of end-game content. People will, no matter what the exp curve is, hit level cap in a week. You want a lot of content for people to sink their teeth into for months on end.
- Offer new content every 2-3 months (they've been doing a good job with this so far)
That's it.


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