To be frank. I'm tired of the Hype Machine in general.

Every single little company is tossing around overproduced BS that isn't in the game, all for a bid of attention and marketing. I don't remember Minecraft splitting multi-million dollar budget on trailers getting people to like their game... and they've got what, 9 million copies sold now?

The PR caught that, and spoke with Yoshi. This time, hype won't work. The game has to sell itself. It's about effing time that policy is embraced again for once within our market.

Am I disappointed that we won't have that ready for E3? Yeah, I am. But that just means when the data is released, I won't have to wait a few months more to start experiencing it.

I'm already sold on the game. If SE's marketing department isn't as good as the game deserves, then I guess we'll have to step up and do it. What a concept, marketing by word of mouth.