Maybe Square Enix Board decided to institute damage control for the SE name as a whole, being that FFXIV upon release was the laughing stock of the gaming community, and that subsquent releases such as FFXIII-2 were subpar sales. I don't know, I'm just racking my brains out trying to figure out why they would make this decision.
Hopefully, maybe, they will rescind their decision after they read the community outcry? I mean look at the debacle of the whole server merge and how that changed.