Letter from the Producer, XXVIII (05/28/2012)

[Starlord]

lol you guys have the worst logic ever..

Yoshida: Well, the public release of version 2.0 is set to kickoff with this year’s E3 in Los Angeles. We also plan to unveil a brand new promotion site for version 2.0 soon after E3 ends.

Lodestone Forum: So that means he's not showing anything at E3!!!

Hahaha!! Yep I agree!! They skip over what Yoshi-p said, and goes to right to what's not going to be at E3 and think that nothing is going to be their. Its funny and sad at the same time >.>.

[MrLion]

If we were to take everything literally that would imply version 2.0 is actually being released during E3. Which is obviously impossible, which goes to show how poorly translated this segment is.

Showing something small and not showing anything entirely are two completely different things.

[Delsus]

lol you guys have the worst logic ever..

Yoshida: Well, the public release of version 2.0 is set to kickoff with this year’s E3 in Los Angeles. We also plan to unveil a brand new promotion site for version 2.0 soon after E3 ends.

Lodestone Forum: So that means he's not showing anything at E3!!!

Finally someone else who can read between the lines.

[Colino]

Showing something small and not showing anything entirely are two completely different things.

Right, but we wouldn't know either way because the letter is written or translated quite poorly, he claims marketing is starting at e3 and only a couple of lines later claims that promotion will begin in August.

[Baxta]

lol wow, I had to stop reading this thread when someone suggested E3 isn't a big event. Seriously lol.

[Chardrizard]

Maybe public unveiling only means the PDF that was located at lodestone, those has never gotten any attention from worldwide public, only FFXIV players that refreshes lodestone everyday.

[Delsus]

Maybe public unveiling only means the PDF that was located at lodestone, those has never gotten any attention from worldwide public, only FFXIV players that refreshes lodestone everyday.

Hey... I don't refresh lodestone every day... I refresh it every 30 mins...

[Jinko]

Maybe public unveiling only means the PDF that was located at lodestone, those has never gotten any attention from worldwide public, only FFXIV players that refreshes lodestone everyday.

Certain sites saw them and reported on the news of 2.0 back in September, the PDF's haven't changed since that time.

[Delsus]

Certain sites saw them and reported on the news of 2.0 back in September, the PDF's haven't changed since that time.

Its offical you didn't read the whole letter:

There have been some changes to the roadmap for version 2.0. We had planned to release a new trailer for version 2.0 at E3 this year, but instead we’ve decided to keep it under wraps for now.
(The current version of the roadmap has been updated to reflect this.)

So yeah, they have been updated since they were released.

[Malakhim]

This is almost impossible to calculate since its watched on over 10 different sources.

And therein lies the problem. While you're absolutely right about online viewership, this number is absolutely unidentifiable, which means that while it's definitely a factor, it's ultimately irrelevant as a valid source of information until we can fully measure it. It could be in the 100s of thousands, it can be as little as 14 thousand, which still doesn't add up to the 275k attendees of Gamescom. It's the case of a concrete vs. invisible number really. Keep in mind that this is a population with a specific knowledge set that can easily get their online info from any other source(like Gamescom streaming or say a promotional 2.0 site for example), AND said online viewership is limited to the coverage that people on the show floor will give. If 1up or IGN or Spike decide not to show any FFXIV stuff that was there for example, well then tough break to anyone looking online for FFXIV info. This confounds the number further. If I recall, there was a big kerfuffle among a few podasts and other media outlets over the lack of SE coverage(I think FFXIV specifically) at e3 last year, but I could be wrong about that.

E3 is the big papa on the street right now, but over the years it's lost a lot of its luster, and a lot of companies have decided to opt out(if I'm not mistaken, bungie has decided to opt out this year for example, along with Irrational). Gamescom, PAX, even CES are gaining more steam, and a lot of gaming companies are doing their own thing like Nintendo with their Nintendo Direct shtick(which also doesn't seem to have a huge online viewership dent just yet).