Letter from the Producer, XXVIII (05/28/2012)

[ViciousValentine]

FFXIV 2.0 trailers not being shown at e3 is one of the biggest marketing flops I've ever seen. I thought after all these years Square Enix would finally learn.....e3 is the best way to capture the attention of a western audience , period. Showing it at TSG, GC....doesn't matter....there are hundreds and thousands more that watch the e3 coverage live. If the trailer is finished...why not show it? do they have something to hide...possibly not enough substance to show the viewers...

Studying advertising.. this almost makes no sense in terms of a marketing perspective. The press conferences are the only thing the majority of players care about, FFXIV should have been there.

[Starlord]

Me too (was doing some quests last night actually)

I got to the Island but but I need to get back into the game and finish it!

[Zaaku]

Sigh

Yet another Letter that they completely disregard the glaring bug of invisible tails. SE never fails to disappoint.

[Kaishu]

Both the German and French translations say: "We are planning on revealing new information about Version 2.0."
Maybe we'll get something interesting after all !

[ydp002]

One more week for my viera result? /hides ''>_<'' Any how, looking forward for next week, as long they do open the new website soon after E3. Merge those 2 team fast so we can get stuff out quickly.

[Colino]

Both the German and French translations say: "We are planning on revealing new information about Version 2.0."
Maybe we'll get something interesting after all !

They all say that, the dumb part is that it's happening in August and not at E3.

[Starlord]

Both the German and French translations say: "We are planning on revealing new information about Version 2.0."
Maybe we'll get something interesting after all !

Yeah.. we got to remember.. that English is lacking in the Translation department, hence why they are hiring :P.

[Malakhim]

So word on the rumor mill(ie this thread) is that they're moving up the trailer(which could be nothing huge anyway) is being moved to August? That's a bloody brilliant(if not expected) move, and it shows that marketing knows what they're doing(and that they're smarter than most of you). For one thing, this move(and this letter) show that while this community might "help" with feedback in certain fine-tuning, it still isn't anywhere near big enough to have a large impact, and that's exactly what SE is going for.

A quick Google search will show you how many people have been in attendance to e3 over the past few years, and while it did increase over last year, it's pretty much flat lining around 45k attendance given the nature of the attendees, which is a relatively static number of industry professionals, analysts, investors, etc. SE probably isn't worried about all these suits because fuck it, they're SE and they've already mentioned previously that they ain't worried about that sort of thing.

Meanwhile over in Europa, Gamescom is only in it's FOURTH year(2009 -2012), and it has already seen a whopping 275 THOUSAND attendance. The audience also has a key element that e3 has dismissed: the gamers and fans. You aren't going to see non-professionals at e3, and that means that at Gamesom, there are actual THRONGS of people and fans(your target audience) PLAYING YOUR GAME.

There's still a large portion of gamers that don't get their information online or through the lodestone. I have people in my Linkshell that don't even know what the Lodestone even is. Hell, we see repeat threads on topics all the time here, so some people clearly aren't reading. Going to a gaming con and hearing a lot of buzz about certain things on the show floor can attract a much larger following. Besides, most major NA gaming outlets are sending people to Köln for Gamescom anyway. Give the site and online info for the people who know how to find it, and make it really visible at Gamescom like they did originally in 2009.

That ends speculation corner!

On to the actual poll results. Well I can say that I'm pretty cool with 'em, given that most of the responses with the biggest numbers were the ones that I selected in my version, so hooray to that. Given the scramble that the devs are going through what with gaming con season coming up, I think I can easily forgive them one more week for the other results.

I also think it's important to remember a little factoid(that admittedly most people here already knew) about how they've essentially split the dev team for the current patches we've been getting(which have been pretty sizeable) AND working on 2.0(which is even bigger somehow...). This right here is pretty damn impressive for any company at all, and I can't wait to see what we'll get once these two forces combine post 1.23 completion and 2.0 release.

[Jinko]

Well at least we can look forward to Wii-U at E3, Nintendo won't let us down like this XD

LOL @ Malakhim, E3 is a media event designed to show the upcoming games to the world through media outlets like websites and magazines.

Companies don't care about showing their games to the average joe, its designed to hype it to the world not only those who can attend the event.

[Lurex]

If nothing regarding FFXIV 2.0 is going to be @ E3, then what does this mean:

"Well, the public release of version 2.0 is set to kickoff with this year’s E3 in Los Angeles."

And why is he even going?