How to give people something to do

[Gwenkatsu]

Square Enix should make doing content ACTUALLY rewarding. For example:

The reward should match the challenge. E.g. when you do the most unreals in a week, the reward should also be unreal. The winning player could be allowed to select a mod that's applied to the complete data center for a week. If you ever wanted to make everyone in game look like a bunny girl in lingerie with two giant you-know-what - that's the way to go!

I think this would drastically increase the number of players doing said content, even during content droughts.