I think having multiple streams with which to obtain rewards is a good thing, even if they are market allowed, as ultimately the price on the market is going to match the effort or tedium required.
As 'health of the game' is something that works both ways, rewards in dead content is just as much of an issue as what being overly generous with rewards is. - and rewards alone does not solve the issue of dead content, as the overall relevance of that content matters as well, which in this games case, everything is on a short-form basis and not long-form.
If content in this game were long-form then I would be inclined to agree, but the game is short-form content, so it's a lot more difficult.
Edit: Also, on one hand market prohibited rewards would encourage a wider scope of people to get that reward, but the overall patch cycle issue will remain the same... On the other hand, you also basically kill off a very significant reason for replaying the content, e.g., obtaining Gil, as playing for Gil is a very good reason as well


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