New players aren't staying. Everyone I've introduced hasn't remained, & the fact that people need to wait to play with their friends, blocked by an MSQ a majority of people do not like (in terms of DT) is abysmal. To even get to the point of Dawntrail, one has to go through the entire MSQ and that's a huge investment. No one is going to just buy a skip and waste that money for a game they're not invested in yet. Which gets rid of a set of newer folks brought in by older folks entirely.
If we go with 'new player starting off and excited for the story' as well, I still can't see people staying. No matter who I've tried to suggest, they leave, because the slog of ARR is drawn out so much & not captivating at all.
Then, for me, the only thing keeping me is RP, but the fact that rewards aren't account bound and alt-friendliness is illegal here in FFXIV is demotivating. I don't care to have everything on one character and 'all jobs on one' isn't exciting.
WoW has alt-friendliness to offer & now housing, too. What can XIV say that it has that WoW doesn't? Before anyone gets on my case about 'just going to play WoW', I have RP & housing keeping me here in XIV, not any of the 'actual elements' of the game anymore. I don't intend on leaving and my type of player is probably not that common. Most others would just leave at this point.
Also, looking into rewards, WoW has trading post. We get a tiny sprinkle of mounts, pets, & gear every patch cycle & sometimes abysmal rewards relating to holiday events. But that's hoping for 1 mount, minion, emote or outfit(usually just 1) & SOMETIMES furnishings. Otherwise, we need to wait for the long patch cycles to see anything and usually again it's a smaller amount than the monthly things WoW does.
one could argue 'but WoW does a bunch of recolors and is lazy'. Sure. They also had mount collect achievements and all that too. It just...feels pointless to be a collector in FFXIV if things aren't account bound tbh, so that gets rid of yet another element of the game right along with the fact that we just have so little rewards or incentive to keep us logging in.
And that's just it - if you don't have a house keeping you here, what's the incentive to even log in? That's being directed at the general folks, not extreme RPers or anything like myself. (I say extreme given I have dozens of characters, most people don't juggle that). But even if I'm an unusual case, I know other people have alts and don't want to regrind the same things over and over, & may find one thing fitting on a different character but not wanting to slog through all of those locks.
So - there's little incentive for current players. Little incentive for new ones. Nothing of excitement being introduced at all lately while other games like WoW have so much more to offer and now *everything* to offer that XIV does & a LOT more. Only niche players are now staying like myself, and it's worrisome.

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