Chiming in here to add it really should be shared across account. ALL rewards. Not being alt friendly is ridiculous at this point. I know I'm not alone in not wanting every reward on one single character, not everything fits and it's pointless to do content I'd want the reward on an alt for. I'm not redoing the story/same content again per alt either, it's ridiculous to expect that or to shell out money for a skip for every single one.

WoW is bringing in housing and has alt friendliness. Frankly, it has much more to offer. I'm not interested in swapping to it, I want this game to improve, all of my stories and houses are here, after all. But my mentality isn't the same as others and I'm assuming plenty will leave for the game that simply put offers a lot more in general.

The 'all jobs on one character' thing is worthless to me, personally. It's not why I have alts to begin with.

Note: I know not everyone views alts this way, just sharing my perspective and gameplay. Not putting anyone down for just playing one character or wanting to. This is about those of us with alts.